• Executive Pad by Dennis Alm and Dick Barry
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Executive Pad by Dennis Alm and Dick Barry

$89.95 USD
$89.95 USD
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Shipping calculated at checkout.

Learn 15 pro-caliber tricks with this devious and classy secret weapon. Executive Pad is an elegant switching pad that is a mentalist’s new Swiss army knife.

Full Description

Perform some of the cleanest predictions possible with a classy notepad that is your new mentalism Swiss army knife. This is the Add-A-Number pad that James Bond would have used if he needed to read minds. Switch, predict, and transform with The Executive Pad by Dennis Alm &amp, Dick Barry.

What happens with this is only limited to your imagination.

This is a fully mechanical notepad that allows you to have your audience initial the top page of a pad of paper. Volunteers can then write down numbers, words, or whatever they want. Then, under the magician’s control, whatever they wrote down can be switched to pre-written information that is still verifiable with the audience’s signature.

Executive Pad is made of soft leather with an embossed logo that looks like any pad of stationery you would pick up at a hotel or trade show convention. It comes with an attached pen and paper that looks right at home in any business meeting, and is ready to go right out of the box.

In addition to the incredible pad, you get an instructional video where Nick Locapo will teach you how to use the pad and perform an incredible prediction routine that has the audience writing down random numbers, the sum of which you can reveal you predicted before the show began. Then legendary mentalist Docc Hilford joins the fun and teaches you some incredible mind-reading routines he developed just for this pad.

As a bonus, we sent a pad to Craig Petty, who has been creating even more incredible magic for his live shows that he is going to share with you. Craig’s routines include:

1 - Cross Matrix
You take a sheet of paper signed by a spectator and draw four crosses in the four corners. Now while it’s in the hands of the spectator, you move the four crosses matrix style into the same corner. This looks insane

2 - Celebrity Reveal
This is the coolest celebrity reveal you will ever see. It starts with a gag and ends with an incredible moment of magic in the hands of the spectator.

3 - Amnesia
The magician shows a shopping list made earlier in the day. The magician then demonstrates how easy it is to forget items when you are shopping by magically causing the spectator to forget which items are on the list

4 - Coloring Routine
A super fun, really practical way of doing the classic kids' coloring routine but in a way that is as baffling and entertaining for adults as it is for kids

5 - Princess Shopping
Imagine being able to do the classic Princess Card trick but with items off a shopping list. Now imagine it happens in their hands, and the list is then examinable!

6 - True Love
The perfect trick for weddings, anniversaries, and Valentine's Day. A couple's initials magically move into a drawing of a love heart on a piece of paper held in their own hands. This is a reputation maker

7 - Houdini’s Ghost
In this spooky trick, you contact the dead and use the ghost of Houdini to help identify a person's chosen card. Not only that, but it happens in the hands of the spectator!

8 - Cardiographic
The late great Martin Lewis created an absolute masterpiece when he published Cardiographic. In this version, the spectator signs the paper at the beginning, and the card rises in the hands of the spectator. It’s perfect for close-up, and the helper is left with a killer souvenir

9 - Dracula
A fun routine where a drawing changes into a monster freely chosen by a spectator. This is the perfect Halloween trick

10 - Marker Complete
This is an awesome routine that makes the perfect finale for any card revelation. It starts with a hilarious gag and ends with a magical payoff.

11 - Off With His Head.
In this routine, a drawing of a stickman is used to demonstrate a classic stage illusion while the signed piece of paper is held by the spectator.

Executive Pad is a refinement of a switching pad that has been used by mentalists for years. It fits in the breast pocket of a suit jacket or a small handbag and easily blends into any performer’s show. No more messy notebooks or loose sheets of paper. Elevate your craft to business class with Executive Pad.

What You Get

  • Genuine Leather Executive Pad w/ pen & paper
  • Detailed Video Instructions with Docc Hilford & Craig Petty

What the Pros Say

"The fact that you can remove the band at the end makes all the difference - This is something I will use!" - Mariano Goni

"This is the absolute best version of the classic SWITCH PAD that I have ever used. The switch is absolutely undetectable and lightning fast. I give this my highest recommendation!" - Cody S. Fisher

"Smart; Simple; clever and incredible practical. It is a perfect example of audience tested device. Tons of Applications." - Scott Robinson

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At Penguin Magic, we believe in real magic—and that starts with real people helping you. Our friendly support team is made up of passionate magicians who understand your needs and are here to help every step of the way.

Whether you're placing your first order or you're a seasoned pro with a tricky question, you're never just a number to us—we’ve got your back!

 

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Email us anytime:
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We respond fast—usually within one business day or sooner!

 

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Toll-Free (U.S.): 800-880-2592
International: +1 707-317-6733

Please leave a message with your name, order number (if applicable), and callback number. We’ll return your call within 24 business hours.

 

🕒 Hours of Availability

Our team is based in California and available:

Monday – Friday
🕗 8:00 AM – 4:00 PM (Pacific Time)

 

📦 Mailing Address

For returns, mail orders, or fan mail:

Penguin Magic
3299 Monier Circle, Unit A
Rancho Cordova, CA 95742
United States

 

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Got a question? A shipping hiccup? A product suggestion? We’d love to hear from you.

Reach out—we’re always happy to help. 💙

 

Want to partner with Penguin Magic?

Partnering with Penguin Magic offers creators a unique opportunity to showcase their magic tricks on one of the world's largest magic platforms. By joining the Penguin Partner Program, you can:

  • Earn Generous Royalties: Receive a 50% royalty for exclusive products, with Penguin handling order fulfillment, credit card processing, and shipping.
  • Engage Directly with Customers: Utilize a private FAQ section to interact with your audience, answer questions, and provide updates or improvements to your products.
  • Monitor Real-Time Sales: Access daily sales tracking tools to evaluate the impact of your marketing efforts and understand customer feedback through reviews.
  • Benefit from Free Order Fulfillment: Avoid additional fees as Penguin manages the storage and shipping of your products from their California warehouse.

To become a partner, sign up for a partner account and email partner@penguinmagic.com to express your interest. Your submission will be reviewed by Penguin's team to ensure it aligns with their quality standards and community ethics.

For more details, visit the Penguin Partner Program page.

About Us

Welcome to Penguin Magic – Where Magic Begins.

At Penguin Magic, we believe in the power of wonder. Since 2002, we’ve been on a mission to inspire, teach, and connect magicians around the world—whether you're a seasoned professional or just picking up your first deck of cards.

We’re more than just a magic shop. We're a global community of creators, performers, and dreamers who share a passion for the art of astonishment. From exclusive, cutting-edge tricks to timeless classics, we curate the best magic in the world—and make it accessible to everyone.

What We Do

  • Unmatched Selection: Our massive online catalog features thousands of tricks, props, and accessories—meticulously selected by magicians, for magicians.
  • Exclusive Content: We produce high-quality tutorials and performances with some of the biggest names in magic. Only at Penguin will you find original, mind-blowing effects you won’t see anywhere else.
  • Community & Support: We're proud to support one of the most active and welcoming communities of magicians online. Need help or advice? Our team is here for you every step of the way.

Why Penguin?

Because we love magic. Every member of our team is a magician, and that passion drives everything we do—from hand-packing your order to filming the next blockbuster tutorial. We’re committed to helping you grow your skills, build your act, and perform with confidence.

Whether you're performing on stage, up close, or online, Penguin Magic is your partner in magic.

Thank you for letting us be part of your journey.

Stay magical,
The Penguin Magic Team 🐧✨

Return Policy

At Penguin Magic, your satisfaction is our top priority. We want you to feel confident with every purchase. While magic is full of surprises, your order shouldn’t be one of them.

🧾 General Return Guidelines

Because of the secretive nature of magic, many items are non-returnable once opened. However, we’ll always do our best to make things right.

Here’s how our return policy works:

  • Unopened Physical Products: You may return new, unused, and unopened items within 30 days of delivery for a full refund or store credit.
  • Defective or Damaged Items: If a product arrives damaged or doesn’t work as expected, we’ll replace it or refund you—no hassle.
  • Digital Downloads: All instant downloads, streaming videos, and digital content are non-refundable once purchased.
  • Opened Tricks or Props: Due to the exposure of magical methods, we cannot accept returns on opened or used magic effects (unless defective).

📦 How to Start a Return

1. Contact our support team at support@penguinmagic.com with:

  • Your order number
  • A brief explanation of the issue
  • Photos if there’s damage or a defect

2. We’ll respond within 1 business day to help you out.

3. If approved, we’ll provide return instructions. Once we receive the item, we’ll process your refund or store credit within 3–5 business days.

❗Important Notes

  • Return shipping is the responsibility of the customer unless the item was defective or sent in error.
  • All refunds are issued to the original payment method or as store credit.
  • Items marked Final Sale or Non-Returnable cannot be returned.

Still Have Questions?

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🪄 Thanks for shopping with Penguin Magic. We appreciate your trust—and we’ll always work to make your experience magical.

Shipping Options

At Penguin Magic, we're committed to delivering your magical products promptly and reliably. Below is our comprehensive shipping policy to guide you through our shipping processes.

 

📦 Order Processing & Fulfillment

  • Same-Day Shipping: Orders placed before 4 PM Eastern Time (1 PM Pacific), Monday through Friday, are typically shipped the same day. Orders placed after this cutoff will ship the next business day.
  • Shipping Origin: All orders are shipped from our warehouse located in Rancho Cordova, California.

 

US Domestic Shipping (U.S. Orders)

  • Free Standard Shipping: We offer free standard shipping on all orders over $100. For orders under $100, a $5 flat-rate shipping fee applies.
  • Shipping Methods: Depending on the weight and destination, we utilize the following carriers:
    • USPS: First-Class Mail, Priority Mail, Media Mail, Parcel Select Ground
    • FedEx: Ground, Overnight, 2-Day
    • UPS: Ground, Overnight Saver
    • ePacket (for certain items)

Delivery Times:

    • USPS First-Class Mail: 2–7 business days
    • USPS Priority Mail: 1–3 business days
    • FedEx Ground: 1–7 business days
    • FedEx Overnight: Next business day
    • FedEx 2-Day: 2 business days
    • UPS Ground: 1–7 business days
    • UPS Overnight Saver: Next business day by 3 PM

Note: Delivery times are estimates and may vary based on location and carrier.

 

🌍 International Shipping

  • Flat-Rate Shipping: For international orders, a $10 flat-rate shipping fee applies.
  • Shipping Methods:
    • FedEx International: 2–6 business days with tracking
    • FedEx Connect Plus: 4–8 business days with tracking
    • ePacket: 2–6 weeks (tracking availability varies)
    • UPS Mail Innovations: 2–6 weeks (tracking availability varies)

Note: Delivery times are estimates and may vary based on destination and customs processing.

 

📌 Important Shipping Information

  • Business Days: All shipping timeframes are based on normal business days (Monday–Friday).
  • PO Boxes: FedEx and UPS cannot deliver to PO Boxes. Please provide a physical address for these shipping methods.
  • Customs & Duties: International shipments require a Customs Declaration Form detailing the contents and value. Import duties, taxes, and fees are the responsibility of the customer. In some cases, carriers may pay these fees in advance and bill the recipient an advancement fee. Please research your country's customs procedures before placing an order.
  • APO/FPO Addresses: Orders to APO/FPO addresses will be shipped via U.S. Mail.
  • Holiday Delays: Please anticipate potential delays during peak holiday seasons.

 

📦 Tracking Your Order

Once your order ships, you'll receive a confirmation email with tracking information. You can also track your order by logging into your Penguin Magic account.

 

❓ Need Assistance?

If you have any questions or concerns about your shipment, please contact our Customer Support team:

  • Email: support@penguinmagic.com
  • Phone: 
    • Toll-Free (U.S.): 800-880-2592
    • International: +1 707-317-6733
    • Please leave a message with your name, order number (if applicable), and callback number. We’ll return your call within 24 business hours.

 

Thank you for choosing Penguin Magic. We're dedicated to ensuring your magical journey begins with a seamless delivery experience.

Price Match Guarantee

At Penguin Magic, we're committed to offering you the best prices in the magic community. If you find a lower price on an identical item at a reputable magic shop—even during sales or members-only promotions—we'll match it without hesitation.

How It Works

  1. Place Your Order: Shop as usual on PenguinMagic.com and complete your purchase.
  2. Submit Your Price Match Request: Before your order ships, email us at support@penguinmagic.com with:
    • Your order number
    • A link or copy of the competitor's promotion or sale flyer
  3. Relax and Enjoy: We'll review your request promptly and adjust your order accordingly.

Important Details

  • Timing: Price match requests must be made after placing your order but before it ships
  • Eligible Competitors: We match prices from reputable magic shops.
  • Exclusions:
    • No additional discounts can be applied with a price match.
    • If the competitor doesn't offer free shipping and you've chosen free shipping with us, we'll deduct our shipping cost from the price match amount.
    • We cannot match generic products without a brand name, as quality and pricing can vary significantly.

Example

If you find an item for $12 less at another shop, and our shipping cost is $3.42:

  • With Free Shipping: You'll receive a refund of $8.58.
  • If You Paid for Shipping: You'll receive the full $12 refund.

Our shipping costs are based on actual rates from the courier, with no added fees.

Questions?

We're here to help! Contact us at support@penguinmagic.com or call us at 800-880-2592 (International: +1 707-317-6733).

Shop with confidence knowing you're getting the best deal at Penguin Magic!