Skip to product information
1 of 4

52 Farewells by Geoff Latta

52 Farewells by Geoff Latta

Regular price $80.00 USD
Regular price Sale price $80.00 USD
Sale Sold out
Shipping calculated at checkout.
View full details

A lovingly crafted masterpiece collecting all known card magic (public and private) of Geoffrey Latta, a genius way ahead of his time.

Full Description

In the last decades of the twentieth century, word rippled out from New York City that another phenomenon in coin and card magic was surfacing in the wake of the waves caused by Derek Dingle, David Roth and Darwin Ortiz. The name of the phenomenon was Geoffrey Latta. Dingle was, by more than a decade, the senior of this group. Latta was less than a decade its junior—just five years younger than David Roth, who became his mentor.

While the others quickly became recognized as new masters in a fresh vanguard of East Coast close-up magic, Latta kept a quiet profile. He did not pursue a performing career, he seldom lectured on his magic and he published selectively, an item here, another there. Yet his material and its influence slowly permeated the fabric of modern close-up magic. This quiet dissemination of sleights and tricks disguised a surprisingly large body of important work.

Accompanying the text is the collected card work featured in the underground video The Pink Purse Tapes. This is a rare opportunity to see the master at work in his prime. This video was often closely guarded and traded for access to rare information. Now it’s available commercially for the first time.

52 Farewells gathers all of Geoffrey Latta’s known card magic, published as well as private. It is a companion volume, equal in importance to The Long Goodbye. These two books are a milestone, one to be marked on the maps of all serious students of consummate card and coin magic.

What You Get

  • Hardcover with Dustjacket
  • 314 Pages
  • 10 x 6" Trim Size
  • Digital Video Access

What the Pros Say

"During the nine years I worked at Tannen’s I would session with Geoff Latta almost every day after work. He was one of the best card and coin sleight of hand artist I have ever met. His enthusiasm and attention to detail was unsurpassed. I remember one day he was bothered because he noticed that when he palmed a card, one of the veins on the back of his hand would bulge. It drove him crazy. Not sure he ever solved that problem, but I can highly recommend anything that is attached to his name, because he was thinking on a higher level than the rest of us."-Meir Yedid

"52 Farewells: Latta on Cards is a must-have for anyone looking to advance their card handling. The items in this book have been kept underground for decades—secrets just as relevant today as they were then. There’s more than enough here to justify the price of admission. Trust me when I say, Geoffrey was way ahead of his time, and I’m thrilled that his work is finally being shared with the magic community!I had the pleasure of watching Geoff handle cards, and I never forgot how fantastic these routines looked in his hands. His mastery was something truly special, and now, thanks to this book, others can experience and learn from his genius."-Bill Malone

"I enjoyed every word and every photograph of this exquisitely conceived study. Details make magic, and Latta's cohesive theories and resulting refinements make this essential reading for anyone who wants to elevate their card magic. He was a legend—now he's a relentless, flesh-and-blood inspiration."-Gordon Bean

"Anyone who read “The Long Goodbye” will already be in line for “52 Farewells.” Though better known for his innovative coin magic, Geoff Latta was equally skillful and creative with a deck of cards in his graceful hands. This collection includes his extraordinary work on foundational sleights, superb versions of classic plots, and amazing body of revolutionary original work. As important as it is to have a record of this important underground magician’s output, it’ll be even more exciting to see a new generation of magicians performing Geoff’s seminal card creations for appreciative audiences everywhere. His are shoulders we’d all do well to stand on."-Eric Mead

More Videos

Customer Reviews

Be the first to write a review
0%
(0)
0%
(0)
0%
(0)
0%
(0)
0%
(0)

Quick Links

Contact Us

At Penguin Magic, we believe in real magic—and that starts with real people helping you. Our friendly support team is made up of passionate magicians who understand your needs and are here to help every step of the way.

Whether you're placing your first order or you're a seasoned pro with a tricky question, you're never just a number to us—we’ve got your back!

 

💬 Talk to a Real Human

Need help? Have a question? Just want to say hi?
Our support team is quick, kind, and genuinely excited to connect with fellow magic lovers.

 

Email us anytime:
📧 support@penguinmagic.com
We respond fast—usually within one business day or sooner!

 

☎️ Give Us a Call

We’re always happy to chat magic.

Toll-Free (U.S.): 800-880-2592
International: +1 707-317-6733

Please leave a message with your name, order number (if applicable), and callback number. We’ll return your call within 24 business hours.

 

🕒 Hours of Availability

Our team is based in California and available:

Monday – Friday
🕗 8:00 AM – 4:00 PM (Pacific Time)

 

📦 Mailing Address

For returns, mail orders, or fan mail:

Penguin Magic
3299 Monier Circle, Unit A
Rancho Cordova, CA 95742
United States

 

🪄 We're Here For You

No bots. No scripts. Just real people who love magic as much as you do.
Got a question? A shipping hiccup? A product suggestion? We’d love to hear from you.

Reach out—we’re always happy to help. 💙

 

Want to partner with Penguin Magic?

Partnering with Penguin Magic offers creators a unique opportunity to showcase their magic tricks on one of the world's largest magic platforms. By joining the Penguin Partner Program, you can:

  • Earn Generous Royalties: Receive a 50% royalty for exclusive products, with Penguin handling order fulfillment, credit card processing, and shipping.
  • Engage Directly with Customers: Utilize a private FAQ section to interact with your audience, answer questions, and provide updates or improvements to your products.
  • Monitor Real-Time Sales: Access daily sales tracking tools to evaluate the impact of your marketing efforts and understand customer feedback through reviews.
  • Benefit from Free Order Fulfillment: Avoid additional fees as Penguin manages the storage and shipping of your products from their California warehouse.

To become a partner, sign up for a partner account and email partner@penguinmagic.com to express your interest. Your submission will be reviewed by Penguin's team to ensure it aligns with their quality standards and community ethics.

For more details, visit the Penguin Partner Program page.

About Us

Welcome to Penguin Magic – Where Magic Begins.

At Penguin Magic, we believe in the power of wonder. Since 2002, we’ve been on a mission to inspire, teach, and connect magicians around the world—whether you're a seasoned professional or just picking up your first deck of cards.

We’re more than just a magic shop. We're a global community of creators, performers, and dreamers who share a passion for the art of astonishment. From exclusive, cutting-edge tricks to timeless classics, we curate the best magic in the world—and make it accessible to everyone.

What We Do

  • Unmatched Selection: Our massive online catalog features thousands of tricks, props, and accessories—meticulously selected by magicians, for magicians.
  • Exclusive Content: We produce high-quality tutorials and performances with some of the biggest names in magic. Only at Penguin will you find original, mind-blowing effects you won’t see anywhere else.
  • Community & Support: We're proud to support one of the most active and welcoming communities of magicians online. Need help or advice? Our team is here for you every step of the way.

Why Penguin?

Because we love magic. Every member of our team is a magician, and that passion drives everything we do—from hand-packing your order to filming the next blockbuster tutorial. We’re committed to helping you grow your skills, build your act, and perform with confidence.

Whether you're performing on stage, up close, or online, Penguin Magic is your partner in magic.

Thank you for letting us be part of your journey.

Stay magical,
The Penguin Magic Team 🐧✨

Return Policy

At Penguin Magic, your satisfaction is our top priority. We want you to feel confident with every purchase. While magic is full of surprises, your order shouldn’t be one of them.

🧾 General Return Guidelines

Because of the secretive nature of magic, many items are non-returnable once opened. However, we’ll always do our best to make things right.

Here’s how our return policy works:

  • Unopened Physical Products: You may return new, unused, and unopened items within 30 days of delivery for a full refund or store credit.
  • Defective or Damaged Items: If a product arrives damaged or doesn’t work as expected, we’ll replace it or refund you—no hassle.
  • Digital Downloads: All instant downloads, streaming videos, and digital content are non-refundable once purchased.
  • Opened Tricks or Props: Due to the exposure of magical methods, we cannot accept returns on opened or used magic effects (unless defective).

📦 How to Start a Return

1. Contact our support team at support@penguinmagic.com with:

  • Your order number
  • A brief explanation of the issue
  • Photos if there’s damage or a defect

2. We’ll respond within 1 business day to help you out.

3. If approved, we’ll provide return instructions. Once we receive the item, we’ll process your refund or store credit within 3–5 business days.

❗Important Notes

  • Return shipping is the responsibility of the customer unless the item was defective or sent in error.
  • All refunds are issued to the original payment method or as store credit.
  • Items marked Final Sale or Non-Returnable cannot be returned.

Still Have Questions?

We're here to help. Email us at support@penguinmagic.com — our customer happiness team is standing by.

🪄 Thanks for shopping with Penguin Magic. We appreciate your trust—and we’ll always work to make your experience magical.

Shipping Options

At Penguin Magic, we're committed to delivering your magical products promptly and reliably. Below is our comprehensive shipping policy to guide you through our shipping processes.

 

📦 Order Processing & Fulfillment

  • Same-Day Shipping: Orders placed before 4 PM Eastern Time (1 PM Pacific), Monday through Friday, are typically shipped the same day. Orders placed after this cutoff will ship the next business day.
  • Shipping Origin: All orders are shipped from our warehouse located in Rancho Cordova, California.

 

US Domestic Shipping (U.S. Orders)

  • Free Standard Shipping: We offer free standard shipping on all orders over $100. For orders under $100, a $5 flat-rate shipping fee applies.
  • Shipping Methods: Depending on the weight and destination, we utilize the following carriers:
    • USPS: First-Class Mail, Priority Mail, Media Mail, Parcel Select Ground
    • FedEx: Ground, Overnight, 2-Day
    • UPS: Ground, Overnight Saver
    • ePacket (for certain items)

Delivery Times:

    • USPS First-Class Mail: 2–7 business days
    • USPS Priority Mail: 1–3 business days
    • FedEx Ground: 1–7 business days
    • FedEx Overnight: Next business day
    • FedEx 2-Day: 2 business days
    • UPS Ground: 1–7 business days
    • UPS Overnight Saver: Next business day by 3 PM

Note: Delivery times are estimates and may vary based on location and carrier.

 

🌍 International Shipping

  • Flat-Rate Shipping: For international orders, a $10 flat-rate shipping fee applies.
  • Shipping Methods:
    • FedEx International: 2–6 business days with tracking
    • FedEx Connect Plus: 4–8 business days with tracking
    • ePacket: 2–6 weeks (tracking availability varies)
    • UPS Mail Innovations: 2–6 weeks (tracking availability varies)

Note: Delivery times are estimates and may vary based on destination and customs processing.

 

📌 Important Shipping Information

  • Business Days: All shipping timeframes are based on normal business days (Monday–Friday).
  • PO Boxes: FedEx and UPS cannot deliver to PO Boxes. Please provide a physical address for these shipping methods.
  • Customs & Duties: International shipments require a Customs Declaration Form detailing the contents and value. Import duties, taxes, and fees are the responsibility of the customer. In some cases, carriers may pay these fees in advance and bill the recipient an advancement fee. Please research your country's customs procedures before placing an order.
  • APO/FPO Addresses: Orders to APO/FPO addresses will be shipped via U.S. Mail.
  • Holiday Delays: Please anticipate potential delays during peak holiday seasons.

 

📦 Tracking Your Order

Once your order ships, you'll receive a confirmation email with tracking information. You can also track your order by logging into your Penguin Magic account.

 

❓ Need Assistance?

If you have any questions or concerns about your shipment, please contact our Customer Support team:

  • Email: support@penguinmagic.com
  • Phone
    • Toll-Free (U.S.): 800-880-2592
    • International: +1 707-317-6733
    • Please leave a message with your name, order number (if applicable), and callback number. We’ll return your call within 24 business hours.

 

Thank you for choosing Penguin Magic. We're dedicated to ensuring your magical journey begins with a seamless delivery experience.

Price Match Guarantee

At Penguin Magic, we're committed to offering you the best prices in the magic community. If you find a lower price on an identical item at a reputable magic shop—even during sales or members-only promotions—we'll match it without hesitation.

How It Works

  1. Place Your Order: Shop as usual on PenguinMagic.com and complete your purchase.
  2. Submit Your Price Match Request: Before your order ships, email us at support@penguinmagic.com with:
    • Your order number
    • A link or copy of the competitor's promotion or sale flyer
  3. Relax and Enjoy: We'll review your request promptly and adjust your order accordingly.

Important Details

  • Timing: Price match requests must be made after placing your order but before it ships
  • Eligible Competitors: We match prices from reputable magic shops.
  • Exclusions:
    • No additional discounts can be applied with a price match.
    • If the competitor doesn't offer free shipping and you've chosen free shipping with us, we'll deduct our shipping cost from the price match amount.
    • We cannot match generic products without a brand name, as quality and pricing can vary significantly.

Example

If you find an item for $12 less at another shop, and our shipping cost is $3.42:

  • With Free Shipping: You'll receive a refund of $8.58.
  • If You Paid for Shipping: You'll receive the full $12 refund.

Our shipping costs are based on actual rates from the courier, with no added fees.

Questions?

We're here to help! Contact us at support@penguinmagic.com or call us at 800-880-2592 (International: +1 707-317-6733).

Shop with confidence knowing you're getting the best deal at Penguin Magic!